I try to add little extra touches in every aspect of my work. I make my business cards myself. On my website I provide a coupon code at the end of each of my blog posts that customers can use on my Etsy shop for a discount. And whenever someone purchases something from my Etsy shop, I send a handmade business card with his or her item, and I often include a little thank-you in the form of a handwritten note, a package of free handmade stickers, or special packaging.
Recently, I also made a little something special for the shoppers who visit me at craft fairs and festivals. I used to put purchases in paper bags I bought at craft stores, but I found them a bit bland. So I decided to make some gift bags by hand. I ordered stamps with my logo and business info on them from the wonderful shop SugarPlumStamps on Etsy. I then used pinking shears to cut recyclable paper bags into the size I wanted, and I stamped my logo on one side and my business info on the other. I then put ribbon handles on the bag and reinforced where they attach with cardstock pieces. The result is an adorable bag that is earth friendly, helps my customers find me online, and provides my shop free exposure as my customers carry it throughout the craft fair or festival.
I decided on using a stamp on the bag instead of getting bags made with the logo already printed on them because 1) I like the handmade look the stamp gives the bag, and 2) I can change the color of the stamp ink to match the season. For the latest craft fair I used green and red ink for the holidays. The customers I gave the bags to were surprised and delighted by the added touch.
I hope you enjoy all the effort I put into your shopping experience! Shopping small, to me, is a revolutionary act, but it is also an enjoyable one. I love to see all the creative ways crafters and artisans reach out to their customers, and I hope the ways I reach out bring some smiles and warmth to my customers. As always, use the code BLOGPOST on my Etsy shop to save 10% on your next purchase, and thank you for shopping small!